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View an open letter from our CEO and Owner, Dave Moore regarding the Michigan Shelter-at-Home order. Careers Support File Submission Get A Quote Who We Are Our Services Marketing Execution Membership Marketing Blog Subscribe Now! Resources Case Studies Marketing Times Magazine New Member Campaign Calculator Contact Us Search Careers Support File Submission Get A Quote OUR SERVICES CREATE DEMAND FOR YOURS. Please see this message from our CEO and Owner, Dave Moore, regarding the shelter-at-home order. Who We Are VP Demand Creation Services is an industry-leading, special-interest magazine publisher, a nationally recognized fulfillment services company, a turnkey provider of outbound and inbound marketing services, and a commercial and digital printing services company based in Traverse City, Michigan. With a customizable menu of marketing execution and manufacturing services all under one roof, we’re uniquely positioned to help you create – and keep up with – demand. Just hit “Submit.” We’ll take care of the rest. The digital world and the tangible world – VP Demand Creation Services has a foot planted firmly in both. We excel on the manufacturing end of the spectrum and crafting your unique execution workflow so that your items, whether digital or physical, are created and delivered according to your consumers’ and your expectations. Our capabilities with conventional and digital printing, warehousing, fulfillment, redemption processing, event asset management, customizable point-of-sale website portals, and competitive shipping and mailing services make us ready to assist you with executing vital tasks to move your business forward and operating smoothly. Leave the nitty-gritty to us so that you can focus on more important matters. Important matters such as growing your business. We’ve been partners with a wide range of businesses, associations, non-profits, and magazines for more than 30 years. With services that include graphic design, editing, printing, mailing, call center support, renewal and promotions execution, circulation management, data management and reporting, social media generation and management, e-mail marketing, and surveying, VP Demand Creation Services can support your efforts to find, grow, and engage your target audience so that you have happier consumers and a stronger bottom line. How We Move the Needle Fulfillment Center & Client Websites Fulfill all of your marketing support needs (static, customizable, premiums, etc.) within one business day. Digital & Conventional Printing A full-range of print technologies to address your marketing needs and add oomph to your marketing materials. Warehousing Take out the busy work and take advantage of our warehouse space to store your fulfillment products, membership kits, or magazine issues. Customizable Point-of-Sale Create customized items to support your marketing and sales initiatives. Redemption Processing Achieve your marketing objectives with VP Demand Creation Services’s suite of redemption capabilities. Event Asset Management Build and track show kits while maintaining visibility to these crucial items – available on the road via mobile app. Digital Asset Management Efficiently manage your digital assets and control their distribution. Co-Shipping Industry-exclusive innovation accumulates orders from multiple websites to split shipping costs. Business Intelligence Develop custom reports to access organizational data such as marketing campaigns and cost savings, plus identify trends. Mailing Services We receive your mail list and printing specifications, and we make sure you don’t spend more than you have to at the Post Office. Call Center Experience support and care by our friendly, skilled service team. Financial Transactions Shopping cart technology that supports a variety of financial transactions, including credit card payments and points accruals. Membership Management Make sure your members receive their magazine issues on time and in relation to their join and expiration dates. Consulting Need a sounding board? Take advantage of our experience and knowledge. Graphic Design Whether it’s obsessing over typography, revamping a color scheme, or protecting a brand, we’re passionate and steadfast in our mindset to create fresh, innovative pieces that fit your association. Content Marketing Support an omni-channel experience - engage your audience by communicating through social media, newsletters, email marketing, and more. Publishing Connect with readers across the spectrum with an eye-catching, tangible member benefit by sending them a magazine. Surveying Provide yourself with actionable data to make informed decisions about how to add value for your target market and influence the future. Advertising Sales Increase your non-dues revenue sources! We offer customized solutions to fit each clients’ individual print and digital advertising objectives. Client Focus Group Our clients speak. We listen. Help us move the needle of our company to the direction of your marketing initiatives. Request a Quote! “Best decision we ever made was engaging Village Press followed by hiring Dianne as our Editor and now Executive Director.” — Brian Cameron, Executive Director, Malibu Mirage Owner Pilots Association “I feel you have done a great job teaching me all you do. Always welcoming, always informative. What I left with were more ideas of ways to work with VP on projects. I left more informed about ‘new possibilities’ and where the printing industry has advanced. Versioning and the small runs we need are doable. Your knowledge base is invaluable.” — Kristi Dockter, Director of Marketing, City Opera House “Our brochures look fantastic, and we are getting great feedback. Thanks so much!” — Lorri Hathaway, Executive Director, Leelanau Peninsula Wine Trail “I want to express my gratitude to VP Demand Creation Services and all of your employees for the excellent job you have been doing in printing the Michigan Industrial and Technology Education Society (MITES) Journal for the last few years. Changing to VP permitted a great improvement in Journal quality while holding costs to a reasonable level. Your employees have always been professional and willing to go the extra bit to help the customer. It is a pleasure to work with them.” — Rick Silet, Editor, Michigan Industrial and Technology Education Society Journal “The Michigan Association of Recreation Vehicles and Campgrounds (MARVAC) sought to change the look of its annual Michigan RV & Campgrounds directory. VP Demand Creation Services created a new format that has proven to be popular with RV and camping enthusiasts. Members’ advertising participation has increased significantly. In addition to the directory, VP manages our social media offerings and our presence shows a steady increase month over month.” — Bill Sheffer, Executive Director, MARVAC “I’m just back from the Grand Rapids RV show where I received my first copy of the new directory. It’s beautiful! The cover is genius; LOVE it! I just wanted to let you all know what a wonderful job you have done. It is evident just how much you are all invested in this project. The improvements you’ve delivered each year are impressive and appreciated.” – Gary Becker, President, Indigo Bluffs RV Park and Resort “VP Demand Creation Services goes above and beyond what I expect from a fulfillment company. We are very happy to have a strategic partner that is willing to evolve and grow with us as a business. The Event Asset Management platform is a smart addition to the VPDCS portfolio, and we are thrilled to take advantage of it. We finally have the visibility and traceability of our trade show assets that we’ve always desired. With the help of the VPDCS team, we are able to streamline the shipping, receiving, and inspection of trade show items, saving my team hours, if not days, of work.” – Jill Kinslow, Brand Manager, Massimo Zanetti “I forgot about the un-complicatedness of doing bu...